We have helped 100+ teams successfully start their innovation journey
Led the launch and growth strategy for Bible Society’s first Chinese Bible Resources website, reaching global Chinese readers.
Facilitated cross-team collaboration at HK Electric to drive efficiency solutions, enhancing problem-solving across departments
Provided hands-on coaching to 100 social enterprise teams in CUHK, helping them develop, validate, and pitch impactful solutions.
Ecclesiastes 11:4 "If you wait for perfect conditions, you will never get anything done." (TLB)
Original Hebrew (Literal Translation): "He who watches the wind will not sow, and he who looks at the clouds will not reap." (Ecclesiastes 11:4, NASB) The verse warns against over-cautiousness and procrastination, using an agricultural metaphor.
This wisdom principle applies broadly—not just to farming but to life, decision-making, and innovation.
Empowering Organizations to Innovate with Purpose: Cross Innovation & Freddy Law
Innovation isn’t just about new ideas—it’s about turning ideas into impact.
For over a decade, our founder Freddy Law has been at the intersection of startups, corporate innovation, and social impact, learning firsthand what works and what doesn’t. From launching apps to coaching startups and faith-driven organisations, he has seen how the best solutions come from collaboration, experimentation, and human-centered thinking.
At Cross Innovation, we don’t just give you solutions—we equip you with the tools and mindset to innovate from within.
🔹 We help you break silos and learn from different industries—because the best breakthroughs happen when we cross boundaries.
🔹 We provide hands-on facilitation, design thinking, and innovation training—so your team doesn’t just follow a process, but masters it.
🔹 We create repeatable frameworks that allow businesses, nonprofits, and faith-based organizations to test, refine, and scale their impact-driven ideas.💡 Great innovation doesn’t come from a rigid plan—it comes from the courage to experiment, fail fast, and adapt. That’s what we help organizations do.
Freddy Law is an entrepreneur, consultant, and educator specializing in human-centric innovation, storytelling, and cross-sector collaboration.
In 2020, he co-founded Storius, a self-guided audio tour platform that brings cultural storytelling to life.
As the founder of Cross Innovation, Freddy consults for businesses, nonprofits, and faith-driven organizations, helping them apply design thinking, digital transformation, and social innovation to create meaningful impact. His clients include Bible Society, Richemont, MTR, CUHK, and the Hong Kong Government. He has also coached 100+ social startup teams through programs like CUHK, guiding them in refining and scaling their ventures.
Beyond consulting, Freddy is a visiting lecturer at The Hong Kong Polytechnic University and YMCA’s Institution of Christian Ministry, where he mentors entrepreneurial teams and accelerates their growth. He was also lecturing at The Univerity of Hong Kong.
He is also an active speaker, having delivered a TEDx talk in Hong Kong, and has been recognized with multiple awards, including the Outstanding Young Alumni Award in Entrepreneurial Achievement.
Rooted in faith and innovation, Freddy supports international church planting and regularly preaches at a Chinese church in London. His work bridges business, technology, and ministry, equipping leaders with tools to navigate change, foster collaboration, and create lasting impact.
📩 Let’s collaborate and build something impactful together.
We offer
Help organizations innovate with a cross-sector approach to strategy, digital transformation, and storytelling.
Innovation Retreat
Your past successes have brought you here, but staying ahead requires constant innovation.
💡 “Innovation Retreat: Reimagine Your Organization’s Future”
A high-impact facilitation experience designed to help leaders break silos, spark bold ideas, and create actionable strategies using proven innovation methodologies.✅ Design Thinking for Impact – Human-centered strategies to uncover new opportunities for growth and engagement.
✅ Digital Movement Strategy – Leveraging New Power principles to mobilise communities and expand influence.
✅ Future-Proofing Enterprises – Building scalable, lean, and mission-aligned models for long-term sustainability.
Digital Engagement & Storytelling
A powerful message alone isn’t enough—you need the right strategy to reach, engage, and inspire your audience.
💡 “Digital Engagement & Storytelling: Amplify Your Impact”
A strategic approach to crafting compelling narratives, leveraging digital platforms, and building meaningful connections with your audience.✅ Storytelling for Impact – Develop authentic, mission-driven narratives that inspire action and foster deeper engagement.
✅ Church & NGO Digital Transformation – Build a cohesive web, mobile, and social media strategy to expand your reach.
✅ Content Strategy – Create podcasts, digital learning experiences, and immersive media to engage your community in new ways.
Startup consultancy & Pitching workshop
Great ideas don’t grow on their own—they need the right strategy, validation, and storytelling to succeed.
🚀 “From Idea to Action: Startup Thinking for Leaders”
A hands-on training and coaching experience designed to help leaders, entrepreneurs, and innovators refine their ideas, validate them quickly, and pitch with clarity and confidence.✅ Lean Startup for any teams – Learn to test ideas fast, iterate, and launch with impact.
✅ Pitching for Innovative Ideas – Master fundraising, pitching, storytelling, and partnership strategies.
✅ Accelerator-Style Innovation Sprints – Rapidly prototype, validate, and refine new initiatives in a structured format.
Facilitation & Leadership Training
Whether you're leading a team, ministry, or strategic initiative, strong facilitation skills enable you to bring out the best in people, encourage collaboration, and drive meaningful change.
💡 “Facilitation & Leadership Training: Guide, Inspire & Empower”
A hands-on coaching experience designed to help leaders and teams run effective discussions, foster innovation, and communicate with impact.✅ Leading Engaging & Effective Discussions – Master facilitation techniques for strategic meetings, workshops, and group learning.
✅ Encouraging Collaboration & Innovation – Apply Design Thinking and Human-Centered Approaches to unlock fresh ideas and solutions.
✅ Improving Team Communication & Problem-Solving – Learn structured facilitation methods to align teams, build trust, and drive decisions.Why work with us: Innovation Made Easy
Practical. Easy-to-understand. Interactive.
Practice right after
Participants can practice what we taught right after the training workshop or innovation consultancy.
Content is easy-to-digest
Relevant case studies, real innovation experience, and step-by-step guiding ensure participants learning.
Inter-acting
Experiential stimulated exercises, group activities, and interactive discussions make participants enjoy the process.
Let your innovation journey begin
Contact us for more info at cross.inno.info@gmail.com
Taster Workshop
For first time clients
2 hours
Basic Human Centric Mindset
Fast, Focused, and Actionable
Book a Workshop Today!
Recommended
Advanced Workshop
For organisations
half day to two days
A deep dive into Design Thinking, Innovation, and Strategy, blending mindset shifts, hands-on skills, real-world case studies, and practical application strategies.
Innovation Consultancy
For innovation teams
First 90 days
Training workshops
One-on-one coaching
Within 3 months
Innovation journey ensured!
Webinar on Church Innovation
(Sorry, only in Cantonese, click to watch)
